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You say Hola, I say Aló: Hispanic terminology best practices
Hispanic Heritage Month is around the corner and with it comes an influx of brands trying to connect to the ever-growing, digitally-savvy, and purchasing powerhouse: the Hispanic community. It’s always...
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Transcreation 101: all you need to know to maximize your content efforts
We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. or...
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3 Key Insights for a Winning Hispanic Marketing Strategy
Advertising Age’s 14th Annual Hispanic Fact Pack is out and full of insights that will help you connect with the exploding Hispanic market. Here are the top facts you cannot miss before you embark on...
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A new Hispanic segmentation model is here, know it!—Meet The Latinista
The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors. In celebration of Hispanic Heritage Month we partnered with...
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A new Hispanic segmentation model is here, know it!—Meet the Heritage Keeper
The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors. In celebration of Hispanic Heritage Month we partnered with...
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A new Hispanic segmentation model is here, know it!—Meet the Savvy Blenders
The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors. In celebration of Hispanic Heritage Month, we partnered with...
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A new Hispanic segmentation model is here, know it!—Meet the Ameri-Fans
The U.S. Hispanic market is ever evolving, so your Hispanic market strategy should evolve with it to stay ahead of your competitors. In celebration of Hispanic Heritage Month, we partnered with...
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How the Russians Will Bring Multicultural Marketing to Light
I got your attention, I know, but it’s true – the Russians have elevated multicultural advertising, albeit inadvertently. Let me tell you how. As you probably know, the Russians are accused of...
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Hispanic Purchasing Power Packs a Punch at the Grocery Store
The purchasing power of the estimated 57 million Hispanics in the United States has soared to heights never before seen, according to the recently issued report, The Why? Behind the Buy U.S. Hispanic...
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It Might Be Time for You to Reset Your Multicultural Marketing Strategy
If your approach to Multicultural Marketing was to embark on a Total Market solution, it might be time to hit the reset button. Potentially misunderstood or wrongly applied, Total Market has become a...
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